The FMCG sector in India has been experiencing an exceptional pace of growth since last decade on the back of rising consumer income and rapidly changing consumer tastes and preferences. The market is highly fragmented with almost 50 per cent share with the unbranded, unpackaged home made products. This presents a tremendous opportunity for makers of branded products who can convert these consumers to become loyal users of their products.
The FMCG sector continues to face the war for talent, with the number of people with disposable income growing every year. Indian FMCG professionals in the marketing field are considered the best, with many of them leading organizations worldwide. Sales & marketing professionals from FMCG companies have been poached by companies from sectors such as telecom, textiles, pharmaceuticals and automobiles, and the trend is likely to continue. FMCG professionals are much sought after as they bring with them specific skills which can effectively drive business transformation.